Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports – A Compelling History of Rivalry and Deals
by Barbara Smit
Barbara Smit tells the story of the brothers behind Adidas and Puma, whose bitter family feud fueled a legendary business rivalry. From competing ambitions to pivotal deals, Sneaker Wars reveals how their conflict helped transform athletic footwear and permanently changed the business of sports.
About This Book
Sneaker Wars explores the rivalry between the brothers who founded Adidas and Puma.
Barbara Smit traces how a family feud developed alongside competition in the sports business.
The book examines the deals, ambitions, and conflicts that helped transform athletic footwear into a major global industry.
It offers a history of rivalry and business innovation with lasting effects on sports culture and commerce.
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