What Would Google Do?: Reverse Engineering Business Strategies for Survival and Success in the Internet Era
by Jeff Jarvis
Jeff Jarvis examines Google as a model for understanding business strategy in the internet era. What Would Google Do? considers how organizations can adapt their thinking, respond to technological change, and pursue survival and success in an increasingly connected marketplace.
About This Book
What Would Google Do? examines business strategy through the lens of Google and the internet era.
Jeff Jarvis considers how organizations can reverse engineer lessons from Google’s approach to survival and success.
The book focuses on adapting business thinking to a connected, rapidly changing environment.
It offers a strategic perspective for readers interested in business, technology, and the impact of the internet on commerce.
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