Introduction to Marketing
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Introduction to Marketing

by Richard L. Lynch

Business Education Marketing
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Introduction to Marketing provides a clear starting point for understanding the field of marketing. Written by Richard L. Lynch, this foundational book is suited to students, newcomers, and general readers seeking an accessible introduction to an important area of business.

ISBN-13 9780070391918 ASIN 0070391912 Views 16 Publisher Glencoe/McGraw-Hill School Pub Co Year 1984 Format Hardcover Product Group Book Pages 560 Created August 01, 2026 Updated October 04, 2026
About This Book

Introduction to Marketing offers a foundational overview of marketing for readers beginning their study of the subject.

Written by Richard L. Lynch, the book provides an entry point into the language and broad scope of marketing.

Its general focus makes it suitable for readers seeking introductory business and marketing material.

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I will be using this book for: