Major Account Sales Strategy
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Major Account Sales Strategy

by Neil Rackham

Business Sales
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Neil Rackham’s Major Account Sales Strategy explores the strategic side of selling to major accounts. Focused on business sales and customer relationships, it offers a relevant resource for sales professionals, marketers, and readers seeking a grounded introduction to major-account strategy.

ISBN-13 9780070511149 ASIN 0070511144 Views 236 Publisher McGraw Hill Year 1989 Edition 1 Format Hardcover Product Group Book Pages 240 Created March 07, 2026 Updated October 05, 2026
About This Book

Major Account Sales Strategy examines the subject of selling to major accounts.

Neil Rackham presents a business-focused treatment of account sales strategy.

The book is intended for readers interested in sales, marketing, and the management of important customer relationships.

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I will be using this book for:
2 total votes