Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Stop Telling, Start Selling offers a customer-focused approach to closing sales through effective dialogue. Linda Richardson examines how moving beyond traditional telling can create more productive conversations with prospects. This second edition provides a concise business resource for readers interested in sales communication and customer engagement.
About This Book
Stop Telling, Start Selling presents a customer-focused approach to sales conversations.
The book centers on using dialogue rather than one-sided presentations to engage prospective customers.
Linda Richardson focuses on communication techniques intended to support the sales process and help close sales.
This second edition is a 272-page paperback published by McGraw-Hill Education in 1998.
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