Consumer Behavior: Building Marketing Strategy: With "DDB Needham" Data Disk
Consumer Behavior: Building Marketing Strategy connects the study of consumers with the development of marketing strategy. Written by Del I. Hawkins, the book includes a “DDB Needham” data disk and provides a focused resource for students and readers exploring consumer-oriented marketing.
About This Book
Consumer Behavior: Building Marketing Strategy examines the relationship between consumer behavior and marketing strategy.
Written by Del I. Hawkins, this title is intended for readers studying or applying marketing concepts.
The book includes a “DDB Needham” data disk, reflecting an emphasis on supporting marketing analysis with data.
It offers a focused resource for understanding consumer-oriented approaches to strategic marketing.
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