Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
by Macdivitt
Value-Based Pricing explores how businesses can use customer value to shape pricing decisions, support sales, and improve profitability. Covering the creation, communication, and capture of value, it provides a focused introduction to a value-centered approach for professionals interested in pricing, marketing, and business performance.
About This Book
Value-Based Pricing presents pricing as a way to connect what customers value with business performance.
The book focuses on creating, communicating, and capturing customer value as foundations for stronger sales and improved results.
It is intended for readers interested in pricing strategy, marketing, sales, and profitability.
With its emphasis on value rather than price alone, the book offers a business-focused perspective on making pricing decisions.
Reviews
No reviews yet. Be the first to review this book!