The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, examines strategic public relations alongside integrated marketing communications. Written by Clarke L. Caywood, it offers a focused reference for students, professionals, and readers seeking a broad foundation in coordinated communications and marketing strategy.
About This Book
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, focuses on the relationship between public relations strategy and integrated marketing communications.
Written by Clarke L. Caywood, this handbook is designed as a reference for readers studying or working in communications and marketing.
Its subject matter centers on strategic approaches to coordinating public relations and marketing communication efforts.
This listing is for a used book described as being in good condition.
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