The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans
The Ultimate Guide to Strategic Marketing focuses on real-world methods for creating successful, long-term marketing plans. Written by Robert J. Hamper, it offers a practical introduction to strategic marketing for readers seeking guidance in developing and organizing effective marketing strategies.
About This Book
The Ultimate Guide to Strategic Marketing presents methods for developing successful, long-term marketing plans.
Designed around strategic marketing, the book emphasizes practical, real-world approaches.
It may suit readers seeking a broad introduction to marketing planning and strategy.
This edition is attributed to Robert J. Hamper.
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