Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

by Dave Kerpen, Carrie Kerpen, Mallorie Rosenbluth, Meg Riedinger

Business Marketing
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Learn how to delight customers, build an irresistible brand, and succeed on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more with proven social media strategies.

ISBN-13 9780071836326 ASIN 0071836322 Views 151 Publisher McGraw-Hill Education Year 2015 Edition 2 Format Paperback Product Group Book Pages 304 Adult No Created April 14, 2026 Updated September 27, 2026
About This Book

Likeable Social Media provides strategies for creating authentic connections with audiences on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other platforms.

The book emphasizes delighting customers through consistent, value-driven content and responsive engagement.

Readers learn how to build an irresistible brand by aligning social media activity with broader business goals.

Guidance covers both foundational principles and platform-specific tactics for effective online presence.

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I will be using this book for:
4 total votes