Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package
by James A. Fitzsimmons, Mona J. Fitzsimmons
This textbook delves into service management, focusing on operations, strategy, and information technology. It provides essential frameworks for students to understand and optimize service systems. Accompanied by a Student CD-ROM, it supports practical learning in business education.
About This Book
Service Management: Operations, Strategy, and Information Technology provides a thorough examination of key principles in managing services. The book covers operational aspects, strategic planning, and the role of technology in service delivery.
Authored by James A. Fitzsimmons and Mona J. Fitzsimmons, it offers a structured approach to understanding how services differ from manufacturing and the unique challenges they present.
The inclusion of a Student CD-ROM enhances learning with interactive resources and supplementary materials.
This mandatory package is designed for students pursuing studies in business and management, emphasizing real-world applications.
Readers gain foundational knowledge to analyze and improve service processes in various industries.
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