Strategic Management of Technology and Innovation
by Clayton Christensen, Robert Burgelman, Steven Wheelwright
Strategic Management of Technology and Innovation explores the business challenges of guiding technological change and innovation. With a focus on strategic management, the book offers a foundation for understanding how organizations can connect technology decisions with broader objectives, making it useful for students, managers, and readers of business strategy.
About This Book
Strategic Management of Technology and Innovation focuses on the relationship between technological change, innovation, and business strategy.
The book presents technology and innovation as important areas of management and organizational decision-making.
It is suited to readers seeking a business-oriented understanding of how technology can be managed strategically.
Clayton Christensen, Robert Burgelman, and Steven Wheelwright bring an established management perspective to this subject.
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