Essentials of Marketing (Student Package #4) w/ Applications in Basic Marketing 2004-05
by E. Jerome Mccarthy, Perreault, Jr., William D.
A student-focused marketing textbook offering essential principles and practical applications for introductory business courses.
About This Book
Essentials of Marketing provides a comprehensive introduction to marketing concepts and strategies.
The text is designed for students and includes practical applications to reinforce learning.
Authored by E. Jerome McCarthy and William D. Perreault, Jr., the book emphasizes fundamental marketing principles.
It is accompanied by a student package with additional resources for the 2004-05 academic year.
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