Consumer Behavior: Building Marketing Strategy
by Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J.
Consumer Behavior: Building Marketing Strategy presents a focused exploration of consumer behavior as it relates to marketing strategy. Written by Del I. Hawkins, David L. Mothersbaugh, and Roger J. Best, it offers a business-oriented resource for students and readers interested in marketing.
About This Book
Consumer Behavior: Building Marketing Strategy examines the relationship between consumer behavior and marketing strategy.
The book is authored by Del I. Hawkins, David L. Mothersbaugh, and Roger J. Best.
It is suited to readers seeking a business and marketing-focused resource on understanding consumers and connecting that understanding with strategic planning.
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