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Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

by Joseph P. Cannon, E. Jerome Mccarthy, William D. Perreault Jr.

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ISBN-13 9780073381053 ASIN 0073381055 Views 49 Publisher McGraw-Hill/Irwin Year 2008 Edition 17 Format Hardcover Product Group Book Pages 758 Created July 09, 2026 Updated October 03, 2026

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Basic Marketing: A Marketing Strategy Planning Approach, 17th Edition

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