Basic Marketing: A Marketing Strategy Planning Approach
by Joseph P. Cannon, E. Jerome Mccarthy, Jr. William D. Perreault
A foundational marketing textbook covering strategy planning, market analysis, and the marketing mix for students and professionals.
About This Book
Basic Marketing: A Marketing Strategy Planning Approach presents core marketing concepts and frameworks.
The text emphasizes strategic planning and the application of marketing principles in real-world business contexts.
Readers are guided through essential topics such as market analysis, segmentation, and the marketing mix.
The book is designed to support both classroom learning and practical marketing decision-making.
Reviews
No reviews yet. Be the first to review this book!