Strategic Management Concepts and Cases
Strategic Management Concepts and Cases presents an accessible foundation in strategic management, pairing key concepts with cases that connect theory to business situations. Written by Frank T. Rothaermel, this book is designed for students and readers seeking a focused introduction to strategic thinking and management.
About This Book
Strategic Management Concepts and Cases focuses on the study of strategic management.
The book combines foundational concepts with cases, offering a structured way to connect management ideas with business situations.
Written by Frank T. Rothaermel, it is suited to readers seeking an introduction or reference for strategic management study.
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