Essentials of Marketing: A Marketing Strategy Planning Approach
by E. Jerome Mccarthy, Joseph Cannon, Perreault, Jr., William
Essentials of Marketing: A Marketing Strategy Planning Approach provides a clear foundation in marketing principles and strategic planning. Designed for students and readers building their marketing knowledge, it explains the core ideas, processes, and decisions that shape effective marketing practice.
About This Book
Essentials of Marketing: A Marketing Strategy Planning Approach introduces the fundamental concepts and practices of marketing.
The book focuses on marketing strategy planning, providing a structured foundation for understanding how marketing decisions are developed and applied.
It is suited to readers seeking an accessible overview of marketing principles, terminology, and planning processes.
Written by E. Jerome McCarthy, Joseph Cannon, and William Perreault, Jr., this resource supports the study and practical understanding of contemporary marketing.
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