Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic Decision-Making Approach

by John Mullins, Orville C. Walker

Business Marketing
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A strategic guide to marketing management and decision-making for business professionals and students.

ISBN-13 9780078028793 ASIN 0078028795 Views 414 Publisher McGraw Hill Year 2012 Edition 8 Format Paperback Product Group Book Pages 576 Created March 14, 2026 Updated September 28, 2026
About This Book

Marketing Management: A Strategic Decision-Making Approach provides foundational knowledge for understanding marketing principles and practices.

The book emphasizes strategic thinking and practical approaches to marketing challenges in business environments.

Readers gain insight into decision-making frameworks used by marketing professionals and managers.

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I will be using this book for:
8 total votes