Essentials of Marketing, 13th Edition
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Essentials of Marketing, 13th Edition

by Joseph P. Cannon, E. Jerome Mccarthy, William D. Perreault Jr.

Textbook Marketing Business Essentials
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A foundational marketing textbook covering core principles, market analysis, and strategic decision-making for business success.

ISBN-13 9780078028885 ASIN 0078028884 Views 152 Publisher McGraw-Hill Education Year 2011 Edition 13th Format Paperback Product Group Book Pages 728 Created March 09, 2026 Updated September 13, 2026
About This Book

Essentials of Marketing, 13th Edition provides a comprehensive overview of marketing fundamentals.

The text covers essential concepts including market analysis, product development, and promotional strategies.

Readers gain practical insights into consumer behavior and competitive positioning.

The book emphasizes real-world applications and strategic decision-making in marketing contexts.

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I will be using this book for: