Contemporary Advertising and Integrated Marketing Communications, 14th Edition
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Contemporary Advertising and Integrated Marketing Communications, 14th Edition

by William Arens, Christian Arens, Michael Weigold

Business Education Marketing Advertising
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Contemporary Advertising and Integrated Marketing Communications, 14th Edition, offers an overview of advertising and integrated marketing communications. Authored by William Arens, Christian Arens, and Michael Weigold, it is designed for readers studying or engaging with contemporary marketing communication practices.

ISBN-13 9780078028953 ASIN 0078028957 Views 172 Publisher McGraw-Hill Education Year 2012 Edition 14th Format Loose Leaf Product Group Book Pages 722 Created August 27, 2026 Updated September 08, 2026
About This Book

Contemporary Advertising and Integrated Marketing Communications, 14th Edition, focuses on advertising and the coordination of marketing communications.

Written by William Arens, Christian Arens, and Michael Weigold, this edition presents a current look at the field indicated by its title.

It is suited to readers seeking an academic or professional introduction to contemporary advertising and integrated marketing communications.

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I will be using this book for:
16 total votes