Strategic Management of Technological Innovation
Strategic Management of Technological Innovation by Melissa A. Schilling delves into the principles and strategies for effectively managing technological advancements in business. It equips professionals and students with the tools to drive innovation and maintain a competitive edge in dynamic markets. Through structured analysis, the book highlights the importance of aligning innovation with organizational goals.
About This Book
This book offers a detailed examination of how organizations can strategically manage technological innovation to achieve competitive advantage.
Authored by Melissa A. Schilling, it covers key concepts and models essential for understanding innovation processes in business environments.
Readers will gain insights into the challenges and opportunities presented by technological advancements in various industries.
The text emphasizes practical approaches to fostering innovation within companies.
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