Services Marketing (6th Edition)

by Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler

business strategy Services Marketing Customer Relations

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Services Marketing (6th Edition) is a business and marketing text centered on services marketing. Written by Valerie Zeithaml, Mary Jo Bitner, and Dwayne Gremler, it provides a focused resource for readers studying or reviewing marketing in service-oriented contexts.

ISBN-13 9780078112058 ASIN 0078112052 Views 641 Publisher McGraw-Hill Education Year 2012 Edition 6 Format Hardcover Product Group Book Pages 672 Created February 16, 2026 Updated October 22, 2026

About This Book

Services Marketing (6th Edition) focuses on the study of marketing in service-oriented contexts.

This edition is authored by Valerie Zeithaml, Mary Jo Bitner, and Dwayne Gremler.

It is suited to readers seeking a dedicated resource on services marketing.

The book is identified as a used copy in good condition.

Reviews

No reviews yet. Be the first to review this book!

Write a Review

I will be using this book for:

38 total votes