The Essential Persona Lifecycle: Your Guide to Building and Using Personas
A concise guide to creating and applying personas that help teams design products around real user needs and behaviors.
About This Book
This book provides guidance on building and using personas in product development.
It covers the essential steps of the persona lifecycle from creation to application.
Readers learn how personas support user-centered design and decision-making.
The content focuses on practical methods for integrating personas into workflows.
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