Market-Based Management
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Market-Based Management

by Roger Best

Business
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A concise resource for applying market-driven strategies to enhance business performance and decision-making.

ISBN-13 9780130387752 ASIN 0130387754 Views 339 Publisher Pearson Year 2012 Edition 6 Format Paperback Product Group Book Pages 576 Adult No Created February 09, 2026 Updated October 28, 2026
About This Book

Market-Based Management provides a framework for aligning business decisions with market realities.

The book emphasizes customer focus, value creation, and performance measurement.

It offers guidance for managers seeking to improve competitiveness and profitability.

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I will be using this book for:
7 total votes