Canadian Advertising in Action: Its Role in Integrated Marketing Communications (6th Edition)
Canadian Advertising in Action explores the role of advertising within integrated marketing communications. This sixth edition provides a focused resource for students and readers seeking an introduction to Canadian advertising and its place in broader marketing practice.
About This Book
Canadian Advertising in Action examines advertising in the Canadian context.
The book focuses on advertising’s role in integrated marketing communications.
This sixth edition is suited to readers studying advertising, marketing, and related business subjects.
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