Canadian Marketing in Action (6th Edition)
Canadian Marketing in Action, 6th Edition, provides an educational introduction to marketing from a Canadian perspective. Suitable for students and general readers, it serves as a foundational business resource for exploring marketing concepts and their role in the Canadian marketplace.
About This Book
Canadian Marketing in Action, 6th Edition, is a marketing textbook focused on the Canadian business context.
It is designed as an educational resource for readers studying or seeking to understand foundational marketing concepts.
The book may support coursework, review, and broader exploration of marketing principles in Canada.
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