Principles of Marketing, Sixth Canadian Edition (6th Edition)
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Principles of Marketing, Sixth Canadian Edition (6th Edition)

by Philip T. Kotler

Business Education Marketing
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Principles of Marketing, Sixth Canadian Edition offers a foundational introduction to marketing from Philip T. Kotler. Written for a Canadian edition context, it provides students and general readers with a structured resource for learning about the principles and practice of marketing.

ISBN-13 9780131216198 ASIN 0131216198 Views 24 Publisher Pearson Canada Year 2004 Edition 6 Format Hardcover Product Group Book Pages 832 Created September 10, 2026 Updated November 10, 2026
About This Book

Principles of Marketing, Sixth Canadian Edition presents an introduction to marketing concepts and practice.

This sixth edition is tailored for a Canadian edition context and is authored by Philip T. Kotler.

It is suitable for readers seeking a foundational resource for studying marketing.

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I will be using this book for: