Digital Business: Concepts and Strategies, 2nd Edition
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Digital Business: Concepts and Strategies, 2nd Edition

by Eloise Coupey

Business E-commerce digital marketing
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Digital Business: Concepts and Strategies, 2nd Edition provides a structured foundation in digital business concepts and strategic approaches. Written by Eloise Coupey, it is suited to students, educators, and readers seeking an accessible introduction to business in a digital context.

ISBN-13 9780131400979 ASIN 0131400975 Views 94 Publisher Routledge Year 2004 Edition 2nd Format Paperback Product Group Book Pages 458 Adult No Created February 08, 2026 Updated September 08, 2026
About This Book

Digital Business: Concepts and Strategies, 2nd Edition presents an organized exploration of digital business concepts and strategic thinking.

Written by Eloise Coupey, the book is designed for readers studying or reviewing the foundations of business in a digital context.

As a second edition, it offers an updated presentation of the subject while retaining a clear focus on concepts and strategies.

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I will be using this book for: