Selling Today: Creating Customer Value

by Gerald L. Manning, Michael Ahearne, Barry L. Reece

Business Education Marketing Sales

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Selling Today: Creating Customer Value offers a customer-centered look at the principles and practice of selling. Written by Gerald L. Manning, Michael Ahearne, and Barry L. Reece, it is suited to readers exploring sales, marketing, and business education.

ISBN-13 9780132079952 ASIN 013207995X Views 51 Publisher Pearson College Div Year 2009 Edition 11 Format Hardcover Product Group Book Pages 505 Created September 29, 2026 Updated October 18, 2026

About This Book

Selling Today: Creating Customer Value is a business and sales title by Gerald L. Manning, Michael Ahearne, and Barry L. Reece.

The book focuses on selling through the lens of creating customer value, connecting sales practice with customer-centered business thinking.

It may be useful for readers studying sales, marketing, or professional business development.

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Selling Today: Creating Customer Value

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