Selling Today: Partnering to Create Value

by Gerald L. Manning, Michael Ahearne, Barry L. Reece

Marketing Sales textbooks Business Economics

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Selling Today: Partnering to Create Value examines selling through the lens of partnership and value creation. With a business and educational focus, it offers a relevant resource for readers exploring sales practices, customer relationships, and the role of collaboration in professional selling.

ISBN-13 9780132109864 ASIN 0132109867 Views 218 Publisher Pearson College Div Year 2011 Edition 12 Format Hardcover Product Group Book Pages 512 Created September 20, 2026 Updated October 31, 2026

About This Book

Selling Today: Partnering to Create Value focuses on selling as a business practice centered on creating value.

The title emphasizes partnership, suggesting a relationship-oriented approach to interactions between sellers and customers.

This book may be useful for readers studying sales, business, or professional communication.

It is presented here as a used book in good condition.

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