Sports Marketing
by Kenneth E. Clow, Michael Fetchko, Donald Roy
An essential resource exploring marketing strategies and principles tailored for the sports industry and its organizations.
About This Book
Sports Marketing provides an overview of marketing concepts applied specifically to the sports sector.
The text covers foundational marketing principles and their relevance to sports organizations and events.
Readers are introduced to strategies for engaging audiences and promoting sports products and services.
The book addresses the unique challenges and opportunities present in the sports marketing landscape.
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