Principles of Marketing
by Philip Kotler, Gary Armstrong
Principles of Marketing is a foundational business and education resource for readers interested in understanding marketing. Written by Philip Kotler and Gary Armstrong, this book provides a broad introduction to the field and may be useful for students, learners, and anyone seeking general marketing knowledge.
About This Book
Principles of Marketing provides an introductory overview of marketing as a business discipline.
The book is suited to readers seeking foundational knowledge of marketing concepts and practices.
Written by Philip Kotler and Gary Armstrong, it can serve as a general educational resource for students and anyone building familiarity with marketing.
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