Selling Today: Partnering to Create Value (13th Edition)
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
A leading textbook on professional selling that focuses on relationship building, value creation, and ethical sales practices for students and practitioners.
About This Book
Selling Today: Partnering to Create Value (13th Edition) presents established principles and practices in professional sales.
The text emphasizes building long-term customer relationships and delivering mutual value through strategic partnerships.
Readers explore core sales processes, communication skills, and ethical considerations in contemporary selling environments.
The book serves as an educational resource for students and professionals seeking foundational knowledge in sales management.
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