Strategic Management: A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package (15th Edition)
by Fred R. David, Forest R. David
This 15th edition introduces students to strategic management and the pursuit of competitive advantage. Authored by Fred R. David and Forest R. David, the package combines textbook content with MyManagementLab and Pearson eText access for an integrated business education experience.
About This Book
Strategic Management: A Competitive Advantage Approach, Concepts Plus presents an academic study of strategic management and the development of competitive advantage.
This 15th edition is authored by Fred R. David and Forest R. David.
The package includes MyManagementLab access and Pearson eText, providing digital resources to accompany the printed learning material.
Designed for students studying business and management, it combines textbook content with online study support.
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