Essentials of Entrepreneurship and Small Business Management (8th Edition)
by Jeffrey R. Cornwall, Norman M. Scarborough
A comprehensive resource offering practical guidance on starting, managing, and growing a small business with essential entrepreneurial strategies.
About This Book
Essentials of Entrepreneurship and Small Business Management provides foundational knowledge for aspiring business owners and managers.
The text covers key topics such as opportunity recognition, business planning, and financial management.
Readers gain insights into marketing, operations, and the challenges of running a small enterprise.
The book emphasizes practical approaches and real-world applications for entrepreneurship.
Reviews
No reviews yet. Be the first to review this book!