Framework for Marketing Management

by Philip Kotler, Kevin Keller

Business Marketing

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Framework for Marketing Management by Philip Kotler and Kevin Keller provides an organized foundation in marketing management. Designed for readers seeking to understand essential marketing concepts, it offers a focused framework for studying the principles and practices of this business discipline.

ISBN-13 9780133871319 ASIN 0133871312 Views 285 Publisher Pearson Year 2015 Edition 6 Format Paperback Product Group Book Pages 360 Created February 09, 2026 Updated September 02, 2026

About This Book

Framework for Marketing Management presents an organized introduction to marketing management.

Written by Philip Kotler and Kevin Keller, the book focuses on the concepts and practices associated with marketing.

Its framework-oriented approach is designed to support readers studying or reviewing marketing management.

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Framework for Marketing Management

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