MyLab Marketing with Pearson eText -- Access Card -- for Marketing Management
by Kevin Lane Keller, Philip T. Kotler
MyLab Marketing with Pearson eText is an access card resource for studying Marketing Management by Kevin Lane Keller and Philip T. Kotler. Designed for academic use, it provides access to digital Pearson eText materials through the MyLab Marketing platform.
About This Book
MyLab Marketing with Pearson eText provides digital access associated with Marketing Management.
This resource is designed for learners studying marketing management through the MyLab platform.
The access card format supports entry to Pearson eText materials connected with the course resource.
Authored by Kevin Lane Keller and Philip T. Kotler, it is intended for academic marketing study.
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