Marketing for Hospitality and Tourism
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Marketing for Hospitality and Tourism

by Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Business Marketing Hospitality
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Marketing for Hospitality and Tourism offers a structured introduction to marketing in the hospitality and tourism sectors. Drawing on the expertise of Philip Kotler, John Bowen, James Makens, and Seyhmus Baloglu, it provides a foundation for understanding marketing concepts in travel, lodging, food service, and related industries.

ISBN-13 9780134151922 ASIN 0134151925 Views 753 Publisher Pearson Year 2016 Edition 7 Format Hardcover Product Group Book Pages 688 Created February 10, 2026 Updated October 16, 2026
About This Book

Marketing for Hospitality and Tourism presents an academic and practical introduction to marketing within the hospitality and tourism industries.

The book focuses on how marketing concepts apply to organizations and services connected with travel, lodging, food service, and related sectors.

Written by Philip Kotler, John Bowen, James Makens, and Seyhmus Baloglu, it is designed for readers seeking a structured foundation in hospitality and tourism marketing.

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I will be using this book for:
34 total votes