Strategic Management: A Competitive Advantage Approach, Concepts (16th Edition)
Strategic Management: A Competitive Advantage Approach, Concepts introduces the fundamental principles of strategic management and competitive advantage. Written by Fred David and Forest David, this 16th edition serves as an academic resource for students and readers developing their understanding of business strategy and organizational decision-making.
About This Book
Strategic Management: A Competitive Advantage Approach, Concepts presents foundational ideas in strategic management.
This 16th edition is written by Fred David and Forest David.
The book focuses on competitive advantage and the concepts used to understand strategic decision-making.
It is suited to students and readers seeking an academic introduction to business strategy.
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