Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value (paperback)
Presents business strategies for creating mutual value with low-income markets through innovative and sustainable approaches.
About This Book
This book examines new approaches for companies seeking to build sustainable relationships with base-of-the-pyramid markets.
It focuses on strategies that generate value for both businesses and low-income communities.
The authors discuss frameworks and case insights relevant to emerging market engagement.
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