International Business: The New Realities (4th Edition)
by Gary Knight, S. Cavusgil, John Riesenberger, S. Tamer Cavusgil
International Business: The New Realities, 4th Edition offers students a foundation for understanding business across national borders. Written by Gary Knight, S. Cavusgil, John Riesenberger, and S. Tamer Cavusgil, this textbook examines international business within the context of a changing global environment.
About This Book
International Business: The New Realities, 4th Edition, presents an academic introduction to international business and global commerce.
Written by Gary Knight, S. Cavusgil, John Riesenberger, and S. Tamer Cavusgil, the book is designed for students studying business in an international context.
Its focus on “new realities” positions international business within a changing global environment.
The fourth edition provides a current course text for learning about the principles and challenges of conducting business across national borders.
Reviews
No reviews yet. Be the first to review this book!