Selling Today: Partnering to Create Value
by Michael Ahearne, Barry Reece, Gerald Manning
Selling Today: Partnering to Create Value examines selling as a process of partnership and value creation. Written by Michael Ahearne, Barry Reece, and Gerald Manning, it offers a business-focused resource for students and professionals seeking a foundation in sales and customer-oriented relationship building.
About This Book
Selling Today: Partnering to Create Value explores the practice of selling through a value-focused, partnership-oriented perspective.
The book is designed for readers seeking an organized introduction to contemporary selling and the role of collaboration in business relationships.
Michael Ahearne, Barry Reece, and Gerald Manning provide a shared author perspective on sales concepts and professional practice.
It may serve as a resource for students, educators, and business professionals interested in developing their understanding of selling.
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