Selling Today: Partnering to Create Value Plus MyLab Marketing with Pearson eText -- Access Card Package (14th Edition)
by Gerald L. Manning, Michael Ahearne, Barry L. Reece
Selling Today: Partnering to Create Value is a 14th-edition marketing and sales textbook by Gerald L. Manning, Michael Ahearne, and Barry L. Reece. This package includes Pearson MyLab Marketing and Pearson eText access, supporting coursework focused on value creation and partnership in selling.
About This Book
Selling Today: Partnering to Create Value presents a sales and marketing approach centered on creating value through partnership.
This 14th edition is authored by Gerald L. Manning, Michael Ahearne, and Barry L. Reece.
The package includes Pearson MyLab Marketing and access to a Pearson eText.
Designed for marketing education, it combines the textbook with digital learning resources in one access-card package.
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