Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations (FT Press Analytics)
Building a Digital Analytics Organization explores how businesses can create value by bringing analytical processes, technology, and people together. Judah Phillips offers a business-focused perspective on integrating digital analytics into everyday operations, making this a relevant resource for professionals developing or strengthening analytics capabilities.
About This Book
Building a Digital Analytics Organization focuses on creating organizational value through digital analytics.
The book examines how analytical processes, technology, and people can be integrated into business operations.
It presents analytics as an organizational capability connected to the way businesses work and make decisions.
Written for readers interested in developing analytics within a business setting, it addresses the combined operational and human dimensions of the field.
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