Global Marketing [RENTAL EDITION]
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Global Marketing [RENTAL EDITION]

by Warren J. Keegan

Business Education Marketing
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Global Marketing presents an academic exploration of marketing across international markets. Written by Warren J. Keegan, this rental edition is suited to students and readers seeking a foundation in global business and marketing concepts.

ISBN-13 9780134899756 ASIN 013489975X Views 28 Publisher Pearson Year 2019 Edition 10 Format Paperback Product Group Book Created July 08, 2026 Updated October 23, 2026
About This Book

Global Marketing is a business and marketing title by Warren J. Keegan.

The book focuses on marketing in an international context, making it relevant to students and readers exploring global business practices.

Its rental edition format may suit learners seeking temporary access to course-related material.

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I will be using this book for: