Business Analytics
by James Evans
Business Analytics offers an accessible introduction to the relationship between data, analysis, and business decision-making. James Evans presents the subject for readers who want to understand how analytical methods can inform organizational thinking, improve insight, and support practical business objectives.
About This Book
Business Analytics explores the use of analytical thinking and data in a business context.
The book provides an introduction to how organizations can use information to better understand situations and support decisions.
It is suited to readers seeking foundational knowledge of business analytics and its relevance across professional settings.
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