Marketing Management [RENTAL EDITION]
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Marketing Management [RENTAL EDITION]

by Philip Kotler, Alexander Chernev, Kevin Keller

Business Education Marketing Management
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Marketing Management [RENTAL EDITION] offers a business-focused resource on the principles and practice of marketing management. Authored by Philip Kotler, Alexander Chernev, and Kevin Keller, it is suited to students and professionals seeking a structured introduction to marketing decision-making and organizational practice.

ISBN-13 9780135887158 ASIN 0135887151 Views 98 Publisher Pearson Year 2021 Edition 16 Format Paperback Product Group Book Created August 15, 2026 Updated September 18, 2026
About This Book

Marketing Management [RENTAL EDITION] presents a business-focused exploration of marketing management.

Written by Philip Kotler, Alexander Chernev, and Kevin Keller, the book is designed for readers studying or practicing marketing.

Its subject centers on understanding marketing principles and managing marketing activities in organizational settings.

This rental edition offers access to the title for readers seeking a structured resource on marketing management.

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