Marketing Management
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Marketing Management

by Russ Winer, Ravi Dhar

Business Marketing
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Marketing Management provides a broad foundation in the principles and practice of marketing management. Written by Russ Winer and Ravi Dhar, it is designed for readers seeking an organized introduction to marketing as a business discipline and a framework for understanding managerial decision-making.

ISBN-13 9780136074892 ASIN 0136074898 Views 567 Publisher Pearson Year 2010 Edition 4 Format Hardcover Product Group Book Pages 528 Created April 07, 2026 Updated October 04, 2026
About This Book

Marketing Management offers a structured introduction to the study and practice of marketing.

Written by Russ Winer and Ravi Dhar, the book focuses on marketing management as a business discipline.

It is suited to readers looking for a broad foundation in marketing concepts and managerial decision-making.

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I will be using this book for:
8 total votes