Global Marketing Management
Global Marketing Management provides a broad resource for studying marketing in an international business context. Suitable for students and professionals, it addresses the subject at a general level and can support readers exploring global markets, marketing strategy, and the fundamentals of managing marketing activities across borders.
About This Book
Global Marketing Management is a business and marketing title focused on the international dimension of marketing practice.
It may be useful to students, educators, and professionals seeking a structured resource for understanding global marketing management.
The book’s subject makes it relevant to readers interested in business strategy, markets, and cross-border commercial activity.
This listing describes a used copy in good condition.
Reviews
No reviews yet. Be the first to review this book!